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Do they Google for it?
Do they go to another organization for it?
Do they do without?
Providing a "knowledge center" of documents that you make available to your members
Providing a "community information hub" for your members to be able to contribute content
Providing e-commerce access to articles and content, where users pay to get access to content
A combination of the above
Allow different levels of access to information
Make some content available publicly
Restrict some content to members-only access (with a link to your membership sign-up page)
Increase revenue by making some available by content available by e-commerce only (you may set the price to be less expensive for members)
Proactive alerts to members.
Allow KLAS to keep a profile of the subject material that each member wants. KLAS can then proactively alert the member as new content of interest is added to the system-- getting them to come back to the organization, and reinforcing their membership value
Use statistics to learn which resources are most used and thereby most valuable to your members.
Create a sense of community by allowing commentary, ratings, etc. by your members.